Under Armour At the Top of Athletic Gear
Necessity is the mother of invention, and the unlikely beginnings of Under Armour fall under this worldly truth. The big-name sports apparel provider did not always have its products endorsed by almost every collegiate and professional athlete; it started out as one man’s wish for a better fitting training shirt.
As a senior-year business major at the University of Maryland, Kevin Plank created several snug fitting t-shirts and gave them to fellow colleagues. The shirts were made from stretchy lingerie fabric, and dried fast while maintaining a glove-like fit. Years later, that one idea has lead to the formation of Under Armour and millions of dollars in yearly sales. Now behind his brand stands a mass of crafty marketing and celebrity endorsements, determined to keep Under Armour mens and womens apparel at the top of the chain.
The top of the chain has its perks. Since Plank had “access to the locker room”, he could outfit his many connections with Under Armor products and Under Armour Accessories. Seeing the brand on TV meant almost infinite exposure and interest, and this helped catapult him to the pinnacle of compression gear for sports.
OpticsPlanet applauds the successful story of Kevin Plank and his desire for success with Under Armour and Under Armor Tactical. We strive to carry the most cutting-edge products, and Under Armor Gloves, Under Armour Footwear, and their other innovative tactical gear can all be found at OpticsPlanet.com.